Food Textile has been adopted for “GEL-LYTEIII.OG” and “GEL-LYTE V” sold by ASICS, a world-class sports manufacturer. Shoes made from fabric dyed in colours extracted from rooibos, persimmon, matcha, and lettuce discards, went on sale from April 27 at ASICS Online Store, ASICS Harajuku Flagship, KICKSLAB, etc.
Food Textile By Toyoshima
Food Textile is a sustainable project taken up by three companies: a food-related company that provides raw materials for the dyes, and a collaborative company that develops products with the fabric. “We purchase non-standard ingredients, cut vegetable scraps, coffee discards, etc. that have been thrown away by food-related companies and farms, extract the colours contained in these wastes, convert these into textile dyes that are used to dye fabrics and threads,” said a press statement by Toyoshima.
ASICS, with the aim of further reducing the use of a large amount of water and wastewater generated in the dyeing process, has also adopted “Solution Die”, a dyeing technology that colours the raw material itself in advance when manufacturing shoe fabric. The material is dyed using Food Textile dyes.
The raw materials for the textile dyes are rooibos, persimmon, matcha, and lettuce discards purchased from farms. By combining two colours, the colour of rooibos × persimmon is developed for “GEL-LYTE III. OG” and matcha × lettuce colour is developed for “GEL-LYTE V”.
These ASICS collections with gentle colours are now available on the ASICS online store, ASICS Harajuku flagship, KICKSLAB, etc. in Japan, China, India, Indonesia, South Korea, the United States, Australia, East Asia, the Middle East, and Latin America.
